How Much is Your Time Worth?
In this crazy, fast-paced, technology-driven world we live in, time is money. With so many systems, specialties, languages, and moving parts required to run a modern business, it’s incredibly easy to find yourself falling into rabbit holes. This micromanaging drains you of energy, creates inefficiencies, and diminishes your ability to leverage your skills and expertise. It’s more important than ever to divide labor and delegate tasks; to stick to what you are good at and allow others to fill in the rest. That’s why new small companies looking to brand should consider purchasing a brandable dot com business name.
Allow Specialists to Do Their Best
While the DIY approach can be a great way to cut costs, especially when bootstrapping a new company, some things should be left to experts. If you have no idea what you’re doing, you know not to DIY your own electrical work, HVAC or transmission repair. That’s because the consequences are obvious. Of course, you can find resource guides on these things and learn to do them yourself. But it begs the question, “How much is your time worth?” If you’d spent all that time, effort, and energy putting more hours in at work, could you not have come up with the extra funds to pay an expert to work for you?
Brandable Dot Com Business Names Are An Affordable Alternative
Company branding is the same way. The consequences of DIY branding can be costly. Your brand and logo may be less effective, or you might spend time chasing down matching domain names and social media handles. You might also open yourself up to copyright and trademark issues. You very well might increase the likelihood of a costly future re-brand. Why not instead hire an expert to get it right the first time? For many companies, money can be a major limiting factor to seeking expert branding work. Luckily, brandable dot com business names are an incredibly affordable alternative to traditional branding.
Branding a new business can easily cost anywhere from $10,000 to upwards of $50,000 for a small to medium-sized company. While the right branding team can be worth their weight in gold, some companies simply can’t afford to hire one. Brandable dot com domain names can be a great choice, because they offer pre-screened ideas at a much lower price. Similar to traditional branding, these brand names are hand-selected by a branding expert and have logos or even taglines.
While most traditional branding projects require weeks to months of thinking and planning, brandable domains are conceived and “stored” in advance for future use. This approach allows branding firms to distribute great business brand names in higher volumes with less advertising, consulting, and therefore less overhead, greatly reducing overall costs. Since time is money, you can save even more by not having to bring you and your team through the entire branding process.
Custom Brand Development Requires Time and Money Most Startups Don’t Have
The process of branding can be time-consuming and sometimes frustrating, depending on how well your team makes decisions. The traditional branding process typically requires a comprehensive analysis, describing your company, its values, your strategy, what differentiates you from competitors, what other brand names you like and why, etc. From there, a branding firm will go to work in choosing a brand name that matches these values, attributes and strategy. At this point, the firm will usually come back and present several options to the company. Teams rarely agree on the first set of options and move on to present another set of names. This process usually takes several weeks at minimum, but often takes several months and multiple rounds of meetings in order to arrive at the perfect business brand name.
Brandable Domain Names Provide a Valuable Option For Businesses on a Budget
While it’s critical to get branding right, this process can cause huge headaches for new companies. Purchasing a pre-screened brandable dot com business name helps avoid this time delay. Everything you need is already set-up and ready to go, leaving your team with only one decision to make: buy it or don’t. It’s that simple.
While this “brand-in-a-box” approach isn’t for everyone, it may be an excellent option for new companies looking to save money, get moving and get ahead. To see if a brandable dot com domain name is right for you, check out some of our names at Brandzam.com. We encourage you to look through the names and “try them on.” Try to imagine the name and logo representing your company. How does it look? How does it make you feel? If the shoe fits, wear it! You can purchase your brand, domain, and logo in a matter of minutes, freeing you up to do what you’re really good at: running your business.