Website optimization best practices.

Your website must be optimized for the search engines. This process is known as SEO, and is essential regardless of the search engine your audience will use to find you. There have been many changes to SEO over recent years, so you need to make sure you follow the best techniques to get noticed in the long term. This all starts with brandable domain names.

1. Avoid the Black Hat Techniques

A lot of companies and individuals will share the techniques that are known as “black hat” for SEO. This is something to avoid completely. Black hat techniques will initially get you noticed, but you’re gaming the system. The minute the search engines notice or change the algorithms, the minute your traffic will stop.

“White hat” techniques will help with sustainability. They start with catchy domains that tell your target audience you’re perfect for them. These domain names also tell the search engines that you’re relevant and useful right away.

But it’s more than just coming up with a great domain name. Your whole website needs to be optimized.

2. Start from the Very Beginning

Many people will set up a website and then work on the SEO at a later date. This isn’t the way you want to do it. Your SEO website optimization starts from the very beginning. Do it early so you reduce the amount of work you have to do in the future. Start early to get your target audience to your site right away.

The best way to do that is to start with a brandable domain name and business name. Think about the user experience on your website, setting up the site with clear menus, easy to read text, and content that is valuable to your target audience.

To be able to do all this, you need to consider who your target audience is. Create a persona, who becomes that one person you think about when making changes to your website or creating any content.

You can have two or three personas. They are all your target audiences, detailing their likes, dislikes, and needs from your website.

When you create a good user experience from the beginning, you lower your bounce rate. This is when people come to your site and then immediately click the back button. A poor user experience leads to a high bounce rate, telling search engines that you’re not relevant or good enough for the real humans. The search engines will lower your rank, meaning fewer people will find you.

A good user experience means people are more likely to click other links and they can even sign up to your newsletter. This tells search engines that you’re valuable for humans, so your ranking in the results will increase.

3. Research the Keywords

There’s no point just guessing the types of keywords and phrases people will use. It’s essential for all webmasters and business owners to do research. You can do this relatively easily, but it does take time. The time element means a lot of business owners outsource the task or hire employees specifically to do it.

Researching the keywords will help you find out more about your competitors. You can learn the types of keywords your competitors are targeting vs. the ones that your target audience is using. You may be surprised to find out a keyword phrase has a high search rate but low competition.

Low competition keywords are excellent for ranking. There are fewer websites using them, but people looking for content involving them. You’ll find it easier to rank higher in the search engines, helping you to reach out to the individuals quickly and effectively. You will still need a good user experience and good content to keep people on site, but you’ll find it easier to get them there.

Higher competition keywords aren’t impossible to rank with, but you will find it harder. This is where the catchy and short domain names are important. They help with the initial stages to start ranking against your competition.

Do the keyword research before you create your domain name. You can then find out if there are terms that you can use within your domain.

For example, say you’re a baking business operating under your own name. People aren’t going to search for your name. They’re going to search for “baking” and the location or something like “cakes” and a location. You want to include these types of phrases in your domain name to help with your individual branding and SEO.

4. Staying on Top of Algorithm Changes

Search engines change their algorithms regularly. Google was the first, but now many others are following suit. They want to create the best possible experience for the searchers. As a website owner, you’re not their ideal client; the searchers are.

So, you need to stay on top of all the algorithm changes. The search engines don’t want webmasters about these changes. They don’t even always share what the changes are. It’s up to you to keep an eye out for changes to your page rank and how your competition is affected. You need to look out for SEO experts sharing updates to algorithms.

This is another time consuming elements to SEO website optimization. Many business owners will outsource all SEO to help free up their own time to work on other important areas of business.

a cluster of words associated with the website optimization process

5. Are You Ready to Optimize Your Website

SEO website optimization starts from the very beginning. Your brandable domain name will help you initially rank in the Google (and other) search results. You’ll need to make sure you have catchy domains for any website you decide to create to make it easier for people to find you.

From there, it’s all about the way your website looks and the quality of your content. Create the best user experience and you increase the chances of your website ranking well and your business taking off.

Don’t be afraid to outsource some of your tasks. Let the experts tackle the catchy and short domain names to create an initial SEO friendly website, so you can spend your time where you want.